Resident patronage of agritourism helps businesses position themselves as community assets, improving resilience to seasonal visitation fluctuations and helping mitigate town-level conflicts regarding agritourism business development or expansion. Tourism organizations, like the NH Department of Business and Economic Affairs’ Division of Travel and Tourism Development, Granite State Ambassadors, and regional tourism groups and chambers of commerce, can strategically generate campaigns and maps/guides to reach residents in addition to tourists.
Craving context? This recommendation is included in the Agritourism brief, part of the NH Food and Agriculture Strategic Plan.
Read the Agritourism brief here
